Food Club × DreamWorks
Multi-IP Partnership Rollout (Retail, Digital, OLV)
Year-long partnership featuring six DreamWorks IPs, rolled out in phases across retail, digital, and video. I led art direction for two IP executions and a cross-promotional OLV, extending an existing partnership framework while maintaining clarity, consistency, and retail legibility across formats and time.
My role
Art directed two IP executions within a six-IP partnership program
Designed new layouts and compositions within an established framework
Oversaw execution across retail, digital, and OLV formats
The challenge
Evolve an existing partnership system so individual IPs felt distinct, multi-IP executions remained clear, and retail hierarchy held across a year-long rollout without visual fatigue or fragmentation.
Outcome
Delivered multiple IP executions across retail, digital, and OLV while maintaining cohesion, brand clarity, and continuity across the broader partnership program.
Gabby’s Dollhouse
Dreamworks All Stars
The Atlas Project
