About

I build commerce-led campaigns that scale from retail into social, digital, and brand experience.

My work sits at the intersection of shopper, performance, and brand, turning briefs into integrated ideas that are designed to evolve through data, testing, and iteration.

I’ve led work across CPG, retail, healthcare, and automotive, from launching retail systems under tight constraints to building multi-channel campaigns that connect OOH, video, social, and influencer.

I’m most interested in work that goes beyond execution, pushing retail into culturally relevant ideas and building systems that can grow over time.

More about me

I call Toronto home, but I have lived and worked in Tokyo, Beijing and Bangkok.